SHIPPO VALUES

Client: Shippo

This project spanned over a period of three months, during which the idea was to come up with a visual representation of the company's values. In this project the aim has been to visually portray the values through a combination of metaphorical icons and a color scheme that would enable a consistent brand tonality throughout.

For example throughout the posters, it can be observed that there is a consistent usage of the color green in the part of the icons that explain the brands values: while ensuring a consistency in the brands tonality as green is the brands primary color. 

Similarly the backgrounds of these posters have been painted in the brands secondary colors as it was essential that the primary color be used on the part of the entire visual that was the focus of the poster.

This visual language and color scheme has been extended in the values manifesto as well.